Just two days after the Samsung Galaxy S4's extremely popular debut, the page is Apple's latest attempt at convincing the public why iPhone is the best and why Android sucks (without actually publishing the word 'Android' or 'sucks', of course).
Honestly, though, it seems like Apple is truly trembling in their iPants right about now. Just imagine the spoiled, little kid on the playground whose new iPhone 5 has just been one-upped by another kid's newer Samsung Galaxy S4. The Apple kid isn't happy. And even if the Apple kid knows he's been beaten, he won't let the world just forget about he and his iPhone-- Oh, HELL NO! He'll continue rattling off overly-defensive and even irrelevant points about he and his 5 until his mom finally comes to pick him up and assure him that, "It's okay, honey. We'll go get you a new GS4 this weekend."
That's how I imagine the whole situation, anyways.
However, here's really why Apple's new 'Why iPhone' page is simply not good enough to beat the competition (namely, the Samsung Galaxy S4). If Apple wants to really compete, they had better release an iPhone that actually stands victorious in the never-ending hardware-software battle.
So here we have it. Artsy photos of iPhone 5s laying in neat, angled arrangements with colorful on-screen images. Surprised?
And, yes, Apple has even included a picture of their Fall 2012 J.D. Power & Associates "Highest Customer Satisfaction" award. To the left of the award's picture, Apple's classic passive-aggressive and competitive marketing attitude is at work in the caption, "Apparently love can be measured."
I have to hand it to the copywriters at Apple. They've really mastered the art of getting customers to adopt the 'Us Vs. Them' mentality, haven't they?
"Apparently love can be measured."
Don't forget about the 'Retina Display'! Apple coined the term after all. But with the iPhone 5's meek 326 ppi, Apple's state-of-the-art smart phone is simply left in the dust, especially considering the HTC One's dominating 468 ppi screen. That's not to say the iPhone 5's screen isn't nice. It is. It's bright, crisp, and certainly not 'pixelly' looking. But, then again, it's not even 720p. Most high-end phones are 1080p by now.
And then Apple continues, listing the A6 chip (which is, again, fast but not top of the line fast), Siri (which Google's voice recognition software easily beats in every way except for giving skeuomorphic sports scores), wireless and LTE technology (really?), iOS 6, iCloud, and "the world's most popular camera" (according to Flickr numbers), as the reasons why iPhone really is the best of the best.
But for anyone who really knows what the market has to offer, Apple iPhone is just the old, jaded, wrinkly yet dedicated dude at the gym who just won't stop trying to be the best.
I'd honor the iPhone for staying in the game for so long, if only they weren't so passive-aggressive and cult-like in their approach. Maybe a more humble attitude might suit them? Maybe not. Only time will tell... (aka the iPhone 5S).
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